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How do you bring employees back to the office from the home office? With concepts and solutions of modern identity architecture

Hamburg architect pleads for the creation of living spaces that spatially combine work and private life

the office as a place to liveHamburg (pts009/19.04.2023/09:05) – Architecture has a very special influence on us and our working lives. We are at our workplace for at least a third of the day and are inevitably surrounded by good or bad architecture. “Architecture also has an impact on our psyche and our general attitude toward work. That’s why, even after the pandemic, many employees were reluctant to return from the home office. This refusal should be a clear signal for employers to change and improve things in the workplace,” says Hamburg architect Justus Asselmeyer, for whom every building, whether office, production or commercial architecture, must radiate identity-creating work quality and thus quality of life as far as possible, so that people feel comfortable there for a long time and can perform their tasks with energy. Among other things, the innovative planner subsumes the requirements and advantages of this trend-setting architectural direction under the word identity architecture.

Architects develop strategies for modern identity architecture together with companies

In the past, people often just built on the fly – there were and still are standardized architetcture typologies for highly efficient office space occupancy and façade grids for the most economical room sizes. The area had to be used perfectly and the rest came together somehow. But the so-called “rest” is the most important part in this context, namely the DNA of the company and the quality of life and work of the employees.

This rational design methodology is therefore a dead end, especially when it comes to developing a comprehensive strategy that should reflect the company’s culture and image. I strongly believe that identity architecture must reflect the values and image of the company in order to create an environment where employees feel comfortable and happy to return every day to this place of life where they spend so much time. Pseudo-benefits such as funny colorful furnishings, token swings or ping-pong tables are rather counterproductive and are quickly recognized by users for what they really are – fake benefits without added value that are interchangeable!

Identity architecture focuses on people and their needs!

Asselmeyer’s concept calls for companies to design their offices as “places to live” that create a spatial link between work and private life. This means that a company creates an environment for its employees in which they feel comfortable and see work as an important and meaningful part of their lives. “By creating a living space like this, companies can ensure that their employees also want to work in the office, and my team and I also make sure of that by planning and involving everyone.”


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