Identity and identification in architecture and sports -.
SV Beckdorf pursues a sustainable strategy and embodies similar values and goals that also shape our office and our daily work: Both partners create environments for people in a way that is identity-forming, unique and thus sustainable and shaped by perspective.
On each match day, we give a brief insight into our work, our philosophy and our way of thinking – sometimes with a focus on Architetkur and sometimes with an outlook on the sport.
#aufgehtsbeckdorf
Identity architecture strengthens the bond to the brand and the company
Beckdorf, 04.03.2023 – Home match against TV Cloppenburg
Architecture today is not only a matter relevant to housing and urban infrastructure. More and more often, companies and brands use architectural means to give their brand or the entire company more identity, radiance and external impact.
Architects need to better understand how brand and people interact. Also and especially in the long term. Only then can a building function for generations and develop a real identity that fits the surroundings, the people and the company.
We have understood how identity-forming architecture can be. How much brands and companies can benefit from it. And how easy a path can be if you lay the right foundation from the start.
More information on our website ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Identity architecture also stands for the reuse and repurposing of buildings
Beckdorf, 21.01.2023 – Home match against TvdH Oldenburg
ASSELMEYER ARCHITEKT stands for sustainable Identity Architecture® with a focus on companies and brands. We put a special focus on a detailed identity and user analysis in order to build specifically and in the long term energetically and economically. We coin the term identity architecture ®.
For the program NDR Markt, we were interviewed about the architectural re-use and after-use of buildings. Many buildings have a long-standing identity that must be allowed to live on. We advocate the consistent redevelopment and reuse of buildings where possible. To value the existing and to live on – instead of building new!
The TV feature can be seen next Monday, Feb. 13, 2023 at 8:15 p.m. on NDR Markt and, of course, afterwards in the NDR Mediathek.
Link to the TV report:
https://www.ndr.de/fernsehen/sendungen/markt/Denkmalschutz-machtlos,markt16330.html
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Architecture in the triad of building, playing, and activating
Beckdorf, 21.01.2023 – Home match against SG VTB/Altjührden
At ASSELMEYER ARCHITEKT, we ask ourselves at the beginning of every project what architecture can do for people and companies.
The significance of a building can only be fathomed from the overall interplay of architecture, its play and thus the use of the building and the respective communication that happens around the building. Identity architecture creates positive emotions in all these three areas and is much more than the structural implementation of a corporate design.
We have understood how identity-forming architecture can be. How much brands and companies can benefit from it. And how easy a path can be if you lay the right foundation from the start.
More information on our website ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Where better to develop your personality than in an identity architecture firm?
Beckdorf, 14.01.2023 – Home match against TV Oyten
What we plan is best done with personalities who share our enthusiasm and way of thinking. If you enjoy individual architectural concepts, design and creativity – and if one of our job offers appeals to you – applyʼ directly to us.
Job posting on our website for our Hamburg office!
– Architect
– Structural draughtsman
– Working student architecture
Architecture for brands and companies with personality –
Some call it Corporate Architecture, we call it: Identity Architecture®.
More information about the jobs on our website ASSELMEYER ARCHITECT:
https://asselmeyerarchitekt.de/jobs
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More info about SV Beckdorf:
http://www.svbeckdorf.de/
We connect brands, architecture, and people.
Beckdorf, 26.11.2022 – Home match against ATSV Habenhausen
We at ASSELMEYER ARCHITEKT Hamburg do not just create buildings: we create brand identities. With radiance so strong that you can save many other ways and efforts.
Our services
– Corporate architecture, – concepts and studies
– Preliminary design and design planning
– Approval planning
– Detailed design
– Tendering and awarding
– Object monitoring
Our target groups
– Corporate and brand representation
– Industrial and logistics buildings
– Production facilities
– Headquarters
– Office and work environments
We turn buildings into brand ambassadors.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Some call it Corporate Architecture. We call it Identity Architecture.
Beckdorf, 12.11.2022 – Home match against SG Achim/Baden
Buildings have more capabilities than giving space to people and things. They can express personality. Influence emotions. Encourage exchange. Make strong or also weak. Motivate to make decisions. Creating an atmosphere in which boundaries can be overcome and good things can come about. Architecture creates impact.
We at ASSELMEYER ARCHITEKT have understood how identity-forming architecture can be. How much brands and companies can benefit from it. And how easy a path can be if you lay the right foundation from the start.
We provide innovative architecture for brands and companies based on our expertise in architectural branding.
In recent years, we have, among other things, on behalf of the Hamburg agency for Brand.Experience.Architecture “NEST ONE”. created architectural ideas and concepts for numerous brands and companies in line with their corporate and brand identity. These include: Aldi Süd, Allianz Versicherungen, AMG Tuning, Beiersdorf, BMW, E-Plus/Base, HSV – Hamburger Sportverein, Hyundai, Mercedes Benz, Microsoft, Nivea, Nivea Haus Hamburg, Nivea Haus Berlin, Porsche, Porsche Design, Tesa, TUI, Volkswagen, Volkswagen Nutzfahrzeuge, FORMAT67, FORMAT67 MEDIA HOUSE and many more.
We turn buildings into brand ambassadors.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Architecture for brands and companies with personality
Beckdorf, 05.11.2022 – Home match against TSV Bremervörde
We are a young team of experienced architects who are professionals in two industries: building architecture and architectural branding. With this dualism, we are unique. And this despite the fact that this combination is so insanely important.
We plan and realize corporate and brand representations, industrial and logistics buildings, production facilities, headquarters and office and work environments. Our offer includes all service phases of the HOAI, from concepts and feasibility studies incl. Preliminary and design planning and subsequent approval planning. In addition, we provide implementation planning and all detailed solutions, the entire tendering and awarding process and, during realization, the entire property management and construction management – always at the side of the client and on the basis of an individual identity-creating architectural idea.
Identity Architecture® – Built to Work!
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
The right architecture gives brands what makes them most valuable: identity.
Beckdorf, 15.10.2022 – Home match against TuS Haren
Buildings have more capabilities than giving space to people and things. They can express personality. Influence emotions. Encourage exchange. Make strong or also weak. Motivate to make decisions. Creating an atmosphere in which boundaries can be overcome and good things can come about.
We at ASSELMEYER ARCHITEKT have understood how identity-forming architecture can be. How much brands and companies can benefit from it. And how easy a path can be if you lay the right foundation from the start.
Together as a team, we don’t just create buildings: we create brand identities. With radiance so strong that you can save many other ways and efforts. Innovative architecture for brands and companies.
We turn buildings into brand ambassadors.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Derby in Beckdorf!
Beckdorf, 01.10.2022 – Home match against VFL Fredenbeck
The derby – in Germany often also local derby – refers to an event in team sports in which two usually rival sports clubs of a region meet. For the fans of the clubs concerned, such events often have a high symbolic significance. (Source: Wikipedia)
We are happy to be here today and to feel the passion and emotion with which our hall will once again become our fortress!
The team of ASSELMEYER ARCHITEKT uses emotions, character traits, corporate values or in summary: the identity and culture of a brand to plan individual and identity-creating architecture based on this.
Every person feels the effect of architecture. With identity architecture, we make brands and companies come alive in a building – creating places that people love. Just as we love our hall.
Let’s go Beckdorf!
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Young talents – with identification and passion
Beckdorf, 17.09.2022 – Home match against HSG Delmenhorst
We are looking forward to a new, exciting season with home games full of emotion and energy. Finally we are reunited and we welcome especially our new players here in Beckdorf.
The list of departures of top performers is long, but the team and the board have managed to inspire and win over many new talents for our club and, in addition, to extend the perspectives of our own young talents. The first away game and also the sponsors’ evening showed that there is an enormous spirit in this young squad. The boys are on fire.
We start the upcoming season with anticipation. ASSELMEYER ARCHITEKT will continue to plan, cheer and work alongside SV Beckdorf and provide support where possible.
Our work results in unique buildings: company sites, industrial buildings, office buildings, cultural buildings – and also sports facilities. Our buildings follow the concept of Identity Architecture®. We make identity tangible in architecture and ensure that people identify with it.
The way our boys identify with our SVB!
A successful season to all of us…
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
The SV Beckdorf is building on success
Beckdorf, 05.06.2022 – Last home game against TuS Haren
“Thank you for your efforts!” says architect Justus Asselmeyer to you. And to all involved for their commitment, for many goose bumps moments and a successful season – through all areas of the association.
Finally, fans and teams could celebrate together again in the hall and experience how community-building our all favorite sport is. After two difficult years, we have all experienced again the togetherness that we value so much – and enough anticipation for the coming season.
ASSELMEYER ARCHITEKT will continue to plan, cheer and work alongside SV Beckdorf in the coming year. Through his work, unique buildings are created as company sites, corporate architecture, industrial buildings, office buildings, cultural buildings, schools, kindergartens – and of course sports facilities. His buildings follow the concept of identity architecture. They can be experienced and ensure that people identify with them.
Thank you!
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
We rely on the youth
Beckdorf, 05.03.2022 – Home match against HC Bremen
It sounds like a cliché, but it’s true: only with children is there a future – for our teams, our club and our society. In order for our offspring to have a happy and healthy childhood, they need sports competition and the right spaces for it. Rooms that are functional, in which all active people feel comfortable and can develop in the best possible way – in short: rooms that create identity.
Architect Justus Asselmeyer plans these rooms. Through his work, unique buildings are created as company sites, corporate architecture, industrial buildings, office buildings, cultural buildings, schools, kindergartens – and of course sports facilities. His buildings follow the concept of identity architecture. They can be experienced and ensure that people identify with it.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
The power of buildings
Beckdorf, 24.02.2022 – Home match against TSG Hatten-Sandkrug
There are photos that you can feel, even smell. One example: our sports hall “Auf dem Delm”. We associate an infinite number of emotions with this place – here we win together and lose together. But no matter how it turns out, we like being here.
The power of such buildings is so important to architect Justus Asselmeyer that he has developed his own concept for his work: identity architecture. Because buildings are not just walls with a roof, but places where people come together and create great things together. They give identity.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
Identity and identification in architecture and sports
Beckdorf, 12.02.2022 – Home match against SG VTB/Altjührden
The beauty of club life is that it gives you a sense of home. People come together here because they share a love of sports, whether active on the field or in the stands.
The architect Justus Asselmeyer knows the club life from early childhood, today he plans unique buildings as company sites, corporate architecture, industrial buildings, office buildings, cultural buildings, schools, kindergartens – and sports facilities.
Spaces that are not only used, but experienced – with an individual design language that reflects the identity of the clubs and people. The partnership with SV Beckdorf is a matter of the heart for him.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
From handball player to supporter
Beckdorf, 29.01.2022 – Home match against HSG Delmenhorst
Promoting SV Beckdorf is a matter close to Justus Asselmeyer’s heart, because handball is part of his identity. Starting as a child, he later played for HSG Nörten Angerstein – with the Hardenberg boar on his chest.
During his studies at the TU Braunschweig he wore the jersey of the VFL Lehre. Although some injuries slowed him down, he has retained his love for the sport and the club.
Since 2016 Justus plays for the 2nd men of SV Beckdorf, his children play with the Minis. Here you will find exactly what is also central to the work of Asselmeyer Architekt: Identity.
Image film ASSELMEYER ARCHITECT:
https://www.youtube.com/watch?v=T3uTRKCywpU
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/
We are identity creators!
Beckdorf, 15.01.2022 – Home match against HSG Schwanewede/Nk.
SV Beckdorf and Asselmeyer Architekt have some things in common. The most prominent: Both create identity.
SV Beckdorf as a club with charisma of which the region is proud. And the Asselmeyer Architekt office with buildings that move people. Because identity is important for all of us, Asselmeyer Architekt follows the principle of identity architecture in all of its tasks and projects – because the conviction and the approach are: Architecture moves.
Press Release Partnership:
https://asselmeyerarchitekt.de/partnerschaft-sv-beckdorf
More information about the architectural office ASSELMEYER ARCHITEKT:
https://asselmeyerarchitekt.de/
More info about SV Beckdorf:
http://www.svbeckdorf.de/