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Corporate architecture is sustainable built identity

Hamburg architect creates impact, radiance and enthusiasm through identity architecture

Corporate Architecture Conversion Car DealershipHamburg (pts011/25.04.2023/08:50) – The architecture, especially of large commercial buildings, not only has a direct impact on the employees working there, but also an immense influence on the entire environment and the respective neighborhood. “That’s why modern corporate architecture must pay attention to both the internal and external impact of the building – corporate architecture is identity built sustainably,” is the opinion of a well-known Hamburg architect who, together with his team, has dedicated himself to sustainable and humane commercial architecture: “Ultimately, it’s about creating a structural identity that is as sustainable as possible, credible, fitting to the company and, of course, affordable and efficient. That’s why I call this new type of architecture identity architecture,” says Hamburg-based architect Justus Asselmeyer, who has proven his expertise for major brands and companies in numerous projects not only in Germany but also in the U.S. and other countries.

Architecture for industry, companies or brands usually has a long useful life and should therefore be planned sustainably

According to Asselmeyer, customer areas, offices and workplaces must offer the highest possible architectural added value for the people working and acting in the buildings in the long term. Regardless of whether customers or employees are involved, corporate architecture ensures an emotional and image-boosting appeal to customers on the one hand, but also promotes the well-being of employees on the other. That’s why impersonal mega-buildings, which are only designed to look good to the outside world and often deprive the hundreds of employees of the air they need to breathe due to their ostentation and pomp, and make people feel small in the truest sense of the word, are no longer in keeping with the times. “Identity architecture needs to be conceived differently and in a more human way in order to effectively plan all areas and still have a positive impact on the company’s external image,” the expert said.

“Big” is no longer “beautiful

Bad examples abound. At the latest after COVID, many office buildings are almost empty, especially on Monday and Friday. “New office concepts are urgently needed, ‘big’ is definitely no longer ‘beautiful’! In times of climate protection and sustainability, mega-buildings are even extremely counterproductive and communicate a negative image of the company to the outside world. Anyone who is wasteful with so-called gray energy in the future will not make any friends in the press and the public, but will rather encourage protests. Also and especially architecture has to be a part of the respective sustainability strategy of a company, as the building sector is still by far the biggest CO2 and waste producer”, says Hamburg-based architect Justus Asselmeyer, who focuses on sustainable and human corporate architecture and identity architecture to set an architectural milestone for companies. Corporate architecture is sustainable built identity.


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